There is urgent need to overcome the stagnation of genetic progress for strawberry disease resistances. Breeding offers the opportunity to combine resistances traits, adaptability to each area of production and fruit quality. 

There is a lack of studies on the economic impact of strawberry diseases managements in the
Mediterranean countries. To be effective, introduction of new solutions and strategies in food
systems must be properly communicated. In particular, special attention must be given to introduce
biotech solutions and strategies applied to agriculture if GMO freegene technology is involved.
 
In order to derive the economic sustainability and the social acceptability of the results, the Med-Berry aims to conduct socio-economic studies of the biotech tools and products developed throughout the project. The outcome of the Med-Berry socioeconomic studies can have an important influence on any future communication activity related to biotechnology in agriculture.
 
The Med-Berry objectives are:
 
Knowledge on the economic sustainability of Med-Berry new varieties and biotech
inovations.
 
• Knowledge on the social acceptability of the new products.
 
• Communication protocols for introducing new products at local industrial levels.